BURGER KING

Burger King Bangladesh is one of the many projects of Bangla Trac running a host of companies. I joined Burger King as marketing intern for two months.We worked on 3 campaigns within 2 months:

 

1) Barbie campaign: During this time the Barbie movie was at its own peak in marketing, and I found out that the Burger King Bangladesh had rights to mini barbie dolls. With the Barbie craze in mind, we had an opportunity to leverage sales during this media frenzy. Although we only had a limited quantity, all our mini figures were finished by the first week.

 

 2)Crown Campaign: Tasked with making use of the burger king crown with limited budget, I came up with the idea to print burger king crowns on tray liners and have children design their own crowns for a chance to win a mini prize. Some of these submissions have been included below. 

               

 3) Store Launch: We had a new store launching in a different Dhaka neighbourhood, and I saw first hand how to tease, and market a global brand. 

 

  General Brand awareness : to create general brand awareness i was constantly assessing the market and trying to come up with creative copies for facebook and instagram, posts and worked closely with the graphic designer and marketing manager to achieve this. 

 

This project is very close to my heart as it was the first experience in a corporate field, and most of my ideas were valued and taken into consideration.