LYDDEN HILL RACE CIRCUIT
University Project
PROBLEM
Like many rebranding challenges, this project highlighted several key issues, particularly whether the existing brand identity of Lydden Hill Driving Experience could be adapted to appeal to a broader audience. The task required a careful evaluation of what aspects of the current brand should be preserved and what needed to evolve to create a more inclusive and modern identity.
SOLUTION
My rebranding concept centred on the idea of expanding the brand’s reach by introducing a new target audience-women. Inspired by the growing number of women entering formula racing and other motorsport arenas, I proposed the campaign theme “Women Take the Wheels.” The aim was to highlight inclusivity, celebrate female participation, and challenge the traditionally male-dominated perception of motorsport. By positioning women at the forefront, the rebranding could broaden the brand horizon, create new engagement opportunities, and align Lydden Hill with contemporary values of diversity and empowerment.
Rebranding Strategy |Market Analysis |Branding Strategy Development |Tagline Creation|Consumer Behaviour Analysis |Digital Knowledge |Video campaign |Leadership |
Video Campaign
