PORCHLIGHT
University Project
PROBLEM
Porch Light is an organisation dedicated to supporting and uplifting the homeless. One of the tasks was to find effective ways to encourage people to donate, volunteer, and engage with the realities faced by homeless individuals. Bridging this gap required creativity, empathy, and strategic communication.
SOLUTION
To raise greater awareness about Porch Light’s mission, I created a series of flyers, posters, and handouts designed to capture attention and evoke genuine emotional connection. Instead of using generic, cheerful images often seen in typical promotional materials, I chose to feature real photographs of homeless and vulnerable individuals. The intention was to humanise the issue, helping viewers see the authentic faces and stories behind the struggle. This approach made the message more impactful and encouraged people to reflect on the importance of supporting those in need.
In addition to targeting the younger demographic, I also focused on engaging religious communities. We suggested reaching out to churches, mosques, synagogues, temples, and faith-based organisations, recognising that these groups often play a significant role in social service and charitable giving. Collaborating with them helped amplify the cause, increase credibility, and create opportunities for partnership-driven fundraising.
Repositioning |Market Analysis |Branding Strategy |Consumer Analysis |graphic design |
